SUMMARIZED BY DR.TANAI CHARINSARN

SEPTEMBER 14, 2017

Is a Large Organization Easily Sustainable?

"A large organization"

Certainly... has an advantage when compared to competitors.

Certainly... excels in marketing investments, as having more resources means reaching more customers.

Certainly... wields high negotiation power.

Certainly... is highly prepared on all fronts, including research units, staff teams, and up-to-date IT systems.

Tom Peters, a renowned strategist popular among readers in the strategy field, wrote a highly acclaimed book called "In Search of Excellence." In the book, he ranked large companies that had achieved past success, identifying various factors that contributed to their successful business operations. However, as time passed, reports have shown that many companies once ranked in that list faced problems and eventually closed down. Even some companies that managed to survive weren't as competitive as before. This raises the thought-provoking question: does the size of an organization guarantee its future success?