SUMMARIZED BY DR.TANAI CHARINSARN

22 MAY 2017

WRITTEN BY JORGE A. VASCONCELLOS E SA

The book " Strategic Chess Moves” is a must-have guide for business planning. It offers an engaging presentation of various strategies with real-world case studies, allowing readers to explore the diversity of strategies applicable in different situations. The four key principles outlined in this book are as follows:

No Preset Conclusions: This means that everyone has an equal chance of success or failure, depending on how these strategies are employed and the timing used. 

Timelessness: Success with these strategies is based on established rules. Those who make the fewest mistakes are most likely to succeed.

Business is Uncertain: Business is inherently uncertain, and these principles are particularly important in this context. 

Strategies Matter: The strategies matter significantly as the business battlefield has no end.

The book presents 14 strategic movements, categorized into six attack strategies and eight defense strategies. The choice between attacking or defending depends on the specific circumstances at the time. Detailed explanations of each strategic movement are compared with real-world business practices. The book also recommends the appropriate timing for using each strategy.

One of the real-world examples discussed in the book is the conflict between the British army and the Zulu army in 1879. This battle highlights the four distinct characteristics in the given situation, including understanding the characteristics and plans of the enemy, focusing, selecting the right battlefield, and creating surprise for the enemy.

The six attack strategies are as follows: Guerrilla, Bypass, Flanking, Frontal Attack, Undifferentiated Circle, and Differentiated Circle. These strategies are employed when entering a single segment of the market. The last two (Undifferentiated Circle and Differentiated Circle) are used when entering two or more segments.

In the case of defense strategies, the eight strategies are as follows: Signaling, Obstructing Entry, Global Servicing, Attack to Preempt, Squeezing, Defensive Counterattack, Holding Steady, and Withdrawing. Most defensive strategies aim to protect the market you're already in, while the last five defensive strategies are used to respond to competitive challenges and are generally more likely to succeed.

The book emphasizes the importance of being prepared for constant change, as the business battlefield has no end. Success is achieved by those who are steadfast and resolute in conducting business, even when taking just one step.

Additionally, the book introduces the concept of a corporate alliance, which means the integration of different types of alliances. The impact of these alliances increases as there is more interaction between organizations. Different forms of alliances are discussed in detail in the book.

Being ready to adapt to change is crucial, as business competition never truly ends. Success depends on those who stand firm and unwavering in their business pursuits, even with just one step forward.